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Strategic design focus (DT3)

industrial design, industrie design, produkt design, uwid, wuppertal, schwerpunktbildung

Prof. Gert Trauernicht
Prof. Dr. Brigitte Wolf
Prof. Martin Topel

Strategically oriented design concentrates on the integration of design into the context of strategic corporate or brand planning. Over and above the classical aspects of design, students will familiarize themselves with more complex aspects of strategically oriented product development and product communication in the context of brands, platform products and product diversification. 

The module explores more advanced levels of design and product language not only in their bearing on product design but as mediating aspects of construction and manufacturing strategy. Students will learn on the one hand intelligent constructional features of platform products and on the other the function of design as an instrument for economically viable high quality manufacturing processes and sustainable products.

Case studies from industry are analyzed and evaluated. In combination with the drafting module an additional strategically oriented draft project – for example on the development of a design language or platform connected with a specific brand – could also be undertaken. This might well involve an industrial partner – in any case an integral aspect of the special focus phase of the program.

Project and office management addresses the special organizational and administrative aspects of strategic development, and covers such areas as budget, time and resources planning and monitoring in overall furtherance of quality contr

 Courses 

  • Strategic design project
  • Organization and management of a design bureau or NPD team

Module director

  • Prof. Dr. Brigitte Wolf

Design and communication – option (DG26)

Prof. Matthias Schönherr
Prof. Dr. Brigitte Wolf
Prof. Martin Topel
Dipl.-Des. Linn Klunk

Industrial design is an interface discipline in which communication is of great importance. Using practical examples, the module conveys the fundamentals of product language, communications theory and perceptual psychology. It aims to heighten awareness of formal characteristics and the ability to describe them in practical contexts. The overall emphasis is on applications.

Students learn in this module 

to develop linguistic sensitivity and competenceto recognize formal and textual archetypesto develop perceptive abilitiesto develop a critical and expressive languageto develop individual expressionto extend their knowledge of technical and/or business English.

Courses 

Product presentationDesign critiqueWeb publishingCommunications theoryTechnical EnglishBusiness English

Module director

Prof. Matthias Schönherr

Technical design focus – option (TED3)

Prof. Martin Topel
Prof. Gert Trauernicht
Dipl.-Des. Ralf Assmann

Alongside an understanding of the way in which technical construction is integrated into the design and product development process, this module is concerned with traditional ergonomics (the human-machine interface), as well as basic concepts of GUI (Graphical User Interface). 

The interdependence of materials, construction, manufacturing, and usability is tackled early on in the research and conception phases and set in overall relation to the desired design outcome. Discussion and evaluation focus on the need for transferable criteria that are valid across the whole course and at the same time train students in the critique of their own work.

Products of low and medium complexity are used to develop understanding and skills close to professional reality. The module provides a key qualification at the interface of product development and product ergonomics.&nb

Courses 

  • Concurrent design and engineering
  • Applied ergonomics

Module director

  • Prof. Martin Topel

International cooperation – option (PE3)

Prof. Dr. Brigitte Wolf
Prof. Gert Trauernicht

The module prepares students for a semester abroad, with the long-term aim of qualifying them interculturally for work in an international company or a multicultural design team either in or outside Germany.

Culture-specific design activity: preparation of the formalities for residence abroad and instruction in the culture and language of the country concerned, including information about design training and activities there.

Intercultural training: preparation for life in a different culture with different values. 

Colloquium on international cooperation: preparation of a presentation.

Courses 

  • Culture-specific design activity
  • Intercultural training
  • Documentation and colloquium

Module director

  • Prof. Dr. Brigitte Wolf